Executive production · Operations direction · AI-integrated workflows
Charming Chameleon is the production practice of Leo Ferri, directing crews from ten to one hundred, across borders and budgets, for the world's most demanding clients. Adaptation is the discipline.
Selected workROS 01 · Selected productions
Pharma · GSK - Hero Film
GSK's hero film: the science, the people and the purpose of a global healthcare company, given cinematic treatment inside pharma-grade compliance. Produced with We Are Toucan.
Corporate · Promo film
Director of photography and creative director on Webuild's global promo film: dams, tunnels and bridges across continents, shot with the same ambition the projects were built with.
Corporate · Showreel 2026
A cross-section of corporate work: campaigns, films and events that carry from the boardroom to every screen in the company. Produced with We Are Toucan.
Biopharma · Clinuvel
Clinuvel's end-of-year promo film, made to crown a company-wide rebrand: the first outing of a bold new identity, closing one chapter and inviting the world to come and see the next.
Podcast · Studio formats
Multi-camera podcast production end to end: studio design, recording, edit and versioning for every platform. Produced with We Are Toucan.
Charity · Orchid
Real people telling difficult stories, handled sensitively, on a lean budget that worked as hard as the cause deserved. Produced with We Are Toucan.
Automotive · Launch content
Automotive production craft. Machines shot the way engineers build them: exactly.
More on the reel: youtube.com/@LeoFerriVideo
ROS 02 · What we run
PREP
Budgets, crewing, logistics, risk. The unglamorous architecture that decides whether a shoot succeeds before the first slate. Built for big teams, big territories and clients who cannot afford surprises.
SHOOT
Creative ambition held to commercial reality. Directing worldwide teams on set and remotely, with the calm that comes from having run rooms of every size, on every kind of budget.
POST
AI woven into the pipeline where it earns its place: previsualisation, transcript-driven edits, automated versioning and localisation, budget and resource intelligence. Faster cycles, same craft.
WRAP
Every deliverable, every spec, every market: reconciled, archived and reported. The wrap book your procurement team will actually enjoy reading.
ROS 03 · Where we blend in
No two industries speak the same language. Each has its own rhythm, culture and colour. We immerse ourselves in it before we create. That's the idea behind our name.
Sector · Pharma & healthcare
MLR review, fair balance, claims discipline. Compliance isn't an obstacle to good film. It's a constraint we design around from the first treatment.
Sector · Financial services
Investor communications, executive storytelling, market-sensitive timing. Productions that respect confidentiality as much as craft.
Sector · Automotive
Launches, reveals, global toolkits. Embargoed assets moving through many hands in many markets, with nothing leaking and nothing late.
Sector · TV broadcast
Live and as-live formats, studio and OB. When the red light is on, operations direction is the difference between television and an apology.
Sector · Corporate
Internal films, campaigns, events. Messages that carry from the executive floor to every screen in the company, at any budget.
ROS 04 · The operator
Two decades running productions where the stakes were high and the excuses weren't accepted.
Leo has directed operations and executive-produced for corporates, pharmaceutical and financial institutions, automotive brands and broadcasters, leading big teams across continents, on budgets from indulgent to impossible. The constant: productions that land on time, on budget and on brief.
Today that experience extends into AI-integrated production workflows. Not as a gimmick, but as an operational advantage clients can measure in cycles, versions and cost.
ROS 05 · Trusted by
ROS 06 · WRAP